SAAS MARKETING BLOG SPACE
Product // Marketing // Growth // Startup
Marketing Executive with over 6 years of strong B2B experience in Strategic & Product Marketing, Demand Generation in the Enterprise Software & SaaS space.
Started career as a Mechanical Engineer into heavy machinery & production and later moved to technology marketing roles in IT startups with a degree in business.
As a huge believer in collaboration across functional teams and is known for my ability to work with, manage & motivate different functional teams.
I have enjoyed the opportunites to play some of the key roles, in various capacities, in the Product lifecycle from the definition to product development and product launch to market success.
An executive committed to metrics-based strategies for increasing and tracking marketing-generated sales pipeline, specialties & day-to-day comfort include:
SaaS Marketing Strategy | Inbound Marketing & Analytics | Go-To-Market | Marketing Automation
Customer Engagement: Drip Marketing, Funnel Marketing (to drive sales), In-depth knowledge of marketing automation and platforms,
PPC | Email Campaigns - List Segmentation, A/B & Multivariate Testing
Competition analysis & Pricing
Product Management - with a knack to work with a busy engineering group, agile methodology, initiate and prioritize product stories within engineering, participate in the development and launch of the features, prioritize enhancements as well as bug reports leading up to launch