SaaS Marketring, SaaS Marketing Blogs, Software as a service marketing

SAAS MARKETING BLOG SPACE

SHREEHDAR VEPENCHERI

Product // Marketing // Growth // Startup

ABOUT

Marketing Executive with over 6 years of strong B2B experience in Strategic & Product Marketing, Demand Generation in the Enterprise Software & SaaS space.

 

Started career as a Mechanical Engineer into heavy machinery & production and later moved to technology marketing roles in IT startups with a degree in business.   

As a huge believer in collaboration across functional teams and is known for my ability to work with, manage & motivate different functional teams.

 

I have enjoyed the opportunites to play some of the key roles, in various capacities, in the Product lifecycle from the definition to product development and product launch to market success.

 

An executive committed to metrics-based strategies for increasing and tracking marketing-generated sales pipeline, specialties & day-to-day comfort include:

 

  • SaaS Marketing Strategy | Inbound Marketing & Analytics  | Go-To-Market  | Marketing Automation

  • Customer Engagement: Drip Marketing, Funnel Marketing (to drive sales), In-depth knowledge of marketing automation and platforms,

  • PPC | Email Campaigns - List Segmentation, A/B & Multivariate Testing

  • Blogging

  • Competition analysis & Pricing

 

Product Roles-

Product Management - with a knack to work with a busy engineering group, agile methodology, initiate and prioritize product stories within engineering, participate in the development and launch of the features, prioritize enhancements as well as bug reports leading up to launch

ABOUT THE SAAS MARKETER

I'm Shreedhar Vepencheri - a 'Product Minded' growth marketing executive with experience in product marketing, demand generation in the SaaS space.

In this space I'm writing about my experiences in SaaS Marketing World.  If you liked any of the stuff you read, please do share, subscribe and comment  :-)  (I'd love hear your thoughts!)

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© 2016 - 2017 by SHREEDHAR VEPENCHERI

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